This is a welcoming space where visitors — especially tourists — can experience our culinary heritage in a natural and healthy way.
The restaurant is also designed with an eco-conscious approach: using seasonal ingredients, limiting food waste, and promoting recycling.

In all our activities, we strive to minimize our environmental impact.
This means responsible use of natural resources, reducing waste, and, whenever possible, using clean energy.

We also repurpose the by-products from prickly pear processing by supplying them to a partner cooperative that transforms them into jams and prickly pear vinegar.

But we plan to develop this branch ourselves in the near future, as part of our commitment to a circular economy — where nothing is wasted and everything is transformed.

Today, we are a united team, rooted in our land and looking toward the future.
Every member contributes to bringing this project to life with passion.

Our shared ambition is to make the argan oil of our region shine on international markets, while staying true to our core values:

• quality, transparency, local work, fairness, and environmental responsibility.

Because preserving our heritage also means protecting the environment that sustains us, we place sustainability at the heart of every decision we make.

And these are the same values we offer to our partners — to build lasting, ethical, and authentic collaborations together.